Diego Luna has been on a mission to campaign his new film about Mexican-American civil rights activist Cesar Chavez. But after the film's premiere at SXSW this week, Luna took to Cesar Chavez Street to see how many people actually knew who the United Farm Workers founder was.

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CULTURE

Diego Luna 'Speaks Frankly'

Actor, producer, and director Diego Luna chats with Hot Dog about his latest movie, Cesar Chavez.