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Ismael Gama Rodarte, an agave plant cutter, or "jimador" with 35 years of experience, cuts the tips off from agave branches at a Jose Cuervo "blue agave" field Tuesday, Oct. 5, 2004, on a field near Tequila,  Mexico during an agave cut demonstration. Tequila is suffering a kind of strange identity crisis for a drink that began as a poor man's liquor, but went on to earn status and domain protection - and now must fight to defend its niche in the fickle world of international barhoppers.(AP Photo/Guillermo Arias) READ MORE