A trio of Vermont-based lobbyists have launched a line of Bernie Sanders underwear, apparently inspired by the Democratic presidential candidate's own preference for briefs.

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"We just thought it was a good fit," Nick Sherman, a co-founder of Bernie's Briefs, told WCAX in Vermont.

Bernie's Briefs
Bernie's Briefs

Each pair costs $15, which, while not quite millionaihs and billionaihs expensive, is still a lot for white cotton briefs.

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The Vermont senator seems to be a fan, though. "It cracks me up," Sanders, in a delightful bit of word choice, told WCAX.