Barring a dramatic turn of events, the 2018 FIFA World Cup™ will be held in Russia. That means FIFA executives and Russia’s local organizing committee (LOC) members are chest-deep in logistical planning. One of the logistical matters that requires attention is the selection of the official 2018 FIFA World Cup™ mascot. Much to the pleasure of children and bloggers around the world, that process is already well underway.
FIFA just announced the top 10 finalists for the 2018 mascot position. The finalists were drawn from an online survey taken by approximately 51,000 participants.
Vitaly Mutko, Chairman of the Russia 2018 LOC and Russian Sports Minister, noted the importance of the mascot process. “For all FIFA World Cup fans the mascot will encapsulate our country,” he said. “It should be one of the tournament’s most colorful and recognizable characters. So it is really important to engage and involve Russians as much as possible in its design.”
That’s right. The 2018 mascot will be a mascot of the Russian people, and by the Russian people. So who (or what) are the finalists? The 10 finalists include an Amur Tiger, Bogatyr (a legendary medieval Russian figure), a wolf, a Far Eastern leopard, a firebird, an alien, a cosmonaut, a cat, a bear and a robot.
Huh, you ask? Well, this video should help clear things up.