Last night’s episode of Atlanta was crafted as a stellar sendup of television networks like BET and TVOne that primarily target black audiences. Sandwiched in between segments of Montague, a fictional news show unpacking a rapper’s transphobic Twitter rant and telling the story of a “trans-racial” black man who considered himself a white person born into a black body, were a commercials for stereotypically “black” products like cigarillos and Dodge Chargers.
While all of the commercials toed the line between being tongue-in-cheek send-ups and explicit jabs at the way advertisers try to market things to black people, one spot in particular dropped all pretense of being lighthearted spoof and turned into a sharp condemnation of police brutality.
The advertisement for Coconut Crunchos opens up with a trio of black children rushing to bowls of their favorite cereal in an Egyptian pyramid when—in traditional Cookie Crisp fashion—they’re interrupted by a pesky wolf who’s hellbent on eating up all of the sugary grains before the kids can get to it. “Nice try,” the kids taunt the wolf when he fails to steal their food. “Only kids can have Coconut Crunchos.”