Vine is dying.
The social media platform for six-second (or shorter) looping video clips, which Twitter bought in 2012 before it even launched, announced it’ll be discontinuing its mobile app in the next few months, effectively killing the service. Vine’s website will stay up as the company feels “it’s important to still be able to watch all the incredible Vines that have been made.” But the capacity to make and upload them means an end to a beloved service that has become a ubiquitous source of jokes, memes, and manufactured teen heartthrobs. Vine’s co-founder Rus Yusupov is less than thrilled, as Twitter laid him and the other co-founders off a little while back.
The death of Vine has been lingering in the air all year. In May, we learned that a Makerly analysis of 10,000 influential Vine users—the ones with the highest follower counts—found that most hadn’t Vined since 2015. Makerly CEO Sarah Ware said her findings revealed a “mass exodus” of the network’s most important users.
Vine’s death leaves many easily answered questions: What spurred the shut down? (Vine wasn’t making money.) Why did parent company Twitter decide now was the time? (See above.) And what will become of all those young, attractive Vine stars? (They’ll be okay, we’re sure, as there are other social media networks to dominate.)
But now is not the time to try and figure all of this out. Today, we simply mourn. Here are Fusion’s favorite vines, presented in no particular order.
EYEBROWS ON FLEEK
In 2014, Peaches Monroe changed the world in six seconds. She frequently made Vines that documented her daily life in South Chicago. But today, her eyebrows were so fucking fire, something special had to be done. Buckled up in the passengers seat of her moms car, she looked straight into the camera and gave us this gift: “We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” The term “on fleek” would go on to confound, then amuse, then annoy the world over, at on point even hitting the lamestream level of Anderson Cooper’s lips. Godbless you, Peaches. May your eyebrow Vine Rest On Fleek.
DOG DANCES TO TOTO
In early 2015, I stumbled onto what I started calling ‘horse vine,’ a community largely made up of teenage girls who were into dressage, show-jumping, other equestrian sports, and who also loved video editing. There is (and will, I guess, continue to be) a sprawling archive of artfully edited vines of horses, their bodies made weirdly puppet-like by looping and dance music. But the best, in my opinion, is still this example from user ♫Addicted to Equine♫
LAWNMOWER FLYING TO MUSIC
The beauty of lawnmower flying to music is that the experience of it is greater than the sum of its parts. Sure, maybe you enjoy Carrie Underwood’s “Jesus, Take the Wheel,” maybe you’d otherwise focus more on a lawnmower slipping the surly bonds of Earth and lurching skyward, but together they form something transcendent. Just let your mind go blank and watch the lawnmower fly free, away from all your troubles.
WHY YOU ALWAYS LYIN
The Song of the Summer in 2015 was not by Drake. Arguably, it was a vine loop of a guy singing “Why the fuck you lyin? Why you always lyin?” over and over again on top of the beat of Next’s “Too Close.” You’d think given the wild popularity and transcendence of the meme that it was inspired by something important, like love. Nope. Nicholas Fraser got the idea for the video when he stole his mom’s car to go buy a donut.