On Tuesday, Veet released a series of advertisements that many found sexist and offensive. The ads warned women to make sure they use their products to remove their (naturally growing) body hair lest they become a ‘dude.’
We wrote about it and shared some of the ads from their YouTube channel. After teasing the new ads on Monday and sharing them on YouTube on Tuesday, the company removed them altogether by Wednesday afternoon. But, thanks to the Internet, nothing ever dies. So, here are two of their ads saved by a YouTube user.
The company apologized via their Facebook fan page:
“Hi…this is the Veet marketing team in the US. We just wanted to let everyone know, we get it – we’re women too. This idea came from women who told us that at the first hint of stubble, they felt like “dudes.” It was really simple and funny, we thought. To be honest, the 3 of us could really relate to these real-life moments and they made us laugh. Not everyone appreciated our sense of humor. We know that women define femininity in different ways. Veet helps those who choose to stay smooth. Our intention was never, ever, to offend anyone, so we decided to rethink our campaign and remove those clips. Thank you for letting us know how you feel.”
Perhaps humor among colleagues doesn’t translate to light-hearted advertising?
What do you think of Veet’s ads? Are they funny or offensive? Tweet me your thoughts @AmyStretten or leave a comment below.