Remember DJ Pierre’s 1994 classic, Let The Music Take You Higher? Me neither. DJ Pierre is clearly a visionary, however, because twenty years later, it looks like music will be taking people higher. Literally.
The Colorado Symphony Orchestra (naturally) announced Tuesday a series of concerts sponsored by the marijuana industry. Organized by Edible Events, the three bring-your-own marijuana fundraising concerts begin on May 23. Edible Events states on their website that they aim “to maximize the cannabis experience and stimulate your heightened awareness of taste, smell, sights & sound via artfully choreographed events.”
Jerry Kern, the executive director of Colorado Symphony Orchestra, believes these concerts will help the orchestra speak to people beyond the typical demographic they attract.
“Part of our goal is to bring in a younger audience and a more diverse audience, and I would suggest that the patrons of the cannabis industry are both younger and more diverse than the patrons of the symphony orchestra,” Kern said.
Sounds fun. But what would Beethoven say?