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The Peruvian Artisan

Winter Olympics: Energy Drinks and X-treme Marketing

Stop fronting. You have done it before. Eyelids heavy, hands shaking, you’ve walked into that gas station and guiltily ordered an energy drink. Or a whole four pack.

But while you might think that this is a new horizon in getting crunk, the phenomenon is not nearly as new as you think.

Fusion’s Danny Rivero has the low down on the history of energy drinks, and how the marketing surrounding them is playing into the Winter Olympic games and extreme sports culture.

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