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Meet the ' Yummy' Future of Retail: Young, Urban, Male

This week, three researchers at HSBC graced us with a new word: Yummy. They are young, urban males with a ton of money to spend. They have “everything from the right Chanel backpack, to the correct Lanvin silk jumpsuit and the studded Louboutin sneakers.” Too bad everyone we know isn’t rocking those sneakers; our young, urban, male friends are all wearing saddles of debt.

Credit: Andy Dubbin and Andrea Torres