Gwyneth Paltrow was chosen as People Magazine’s “Most Beautiful Woman in the World” in 2013. In that same year, she was picked as the most hated celebrity in the land. Why? Well, Gwyneth can sometimes come off as a little pretentious. Her fancy lifestyle website goop.com doesn’t really help things. It looks more like a catalog for rich people than a “lifestyle publication.”

So Open Source producer Gisela Perez was really expecting to dislike the goop pop-up store Ms. Paltrow just opened in trendy Brentwood Mart here in LA. But she is here to say that we should all aspire to live such a healthy and beautiful lifestyle: “I am now a (slightly reluctant) gooper.” And apparently so are most of the people we found there.

The goop pop-up store is open now through May 11 at the Brentwood County Mart.