Jackson Martínez transfer shows shrewd strategy from both Atlético Madrid and Porto

Jackson Martínez is leaving FC Porto for Atlético Madrid in what already might be the best transfer of the summer. Not just for Atléti, who picked up the phenomenal goalscorer, but for Porto too as two of Europe’s wiser clubs in the transfer market continue to do good business.

The Colombian confirmed that he would be making the jump to Atlético, and while no price has been reported, most people expect he’ll cost roughly 35 million euros required by his release clause. He’s not cheap, but he’s also one of the best strikers on the continent, starring in Portugal and in the Champions League. Jackson was always going to cost a pretty penny, but he’s worth it, and doubly so for Atlético.

Diego Simeone’s squad has established itself as one of the best in Spain, but it’s necessary to keep pace with Barcelona and Real Madrid. That’s going to take money, which, thanks to three years of Champions League payments, the club has. But Atléti still needs to spend wisely.

In buying Jackson, Atlético has done just that. With Jackson, the club managed to improve on Mario Mandžukić, sold to Juventus, while also sending a message to the rest of Europe: Atléti, too, is a big club and will win out on transfers.

The new and the old: Antoine Griezmann (C) of Atletico de Madrid celebrates scoring their second goal with team mate Koke (L) and Diego Godin (R) during the La Liga match between Club Atletico de Madrid and Elche FC at Vicente Calderon Stadium on April 25, 2015 in Madrid, Spain.  (Photo by Gonzalo Arroyo Moreno/Getty Images)Getty Images

The new and the old: Antoine Griezmann (C) of Atletico de Madrid celebrates scoring their second goal with team mate Koke (L) and Diego Godin (R) during the La Liga match between Club Atletico de Madrid and Elche FC at Vicente Calderon Stadium on April 25, 2015 in Madrid, Spain. (Photo by Gonzalo Arroyo Moreno/Getty Images)

Atlético can be a destination, not just a pit stop. Jackson shows that, just like Antoine Griezmann did last summer. So does the club’s ability to hold onto Koke, Diego Godín and Raúl García. It still doesn’t have the pedigree, or the money, of Spain’s big two, or of the Chelseas or the Bayern Munichs, but Atlético Madrid is right behind them and has no intention of leaving.

Meanwhile, Porto is cashing yet another big check. That’s what it does. With a robust scouting network, no club does as well sniffing out talent worldwide as the Portuguese giants, who use those shrewd signings to win domestically, play in the Champions League and then sell them for profit a few years later, funding the next crop of signings.

Three years ago, Jackson joined Porto for just 10 million euros. Now he’s heading out for 3.5 times that amount, with 67 goals and a Primeira Liga title in Porto’s pocket. It’s a brilliant bit of business, and entirely typical for the club.

So Jackson is moving. He’ll change the La Liga race, and maybe even the fight for the Champions League trophy. He’s certainly helping grow an Atléti side that’s done nothing but prosper under Simeone’s leadership. And he’s leaving Porto much, much richer.

That’s just another day for Atlético Madrid and Porto. They’re shining in the transfer market yet again.

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